Video: Intro to Tabletop Advertising
Video: Tables Produce Tangible Results
Tabletop Advertising gets RESULTS!
Here are the key marketing fundamentals of why these projects work.
Facts of Tabletop & Community Advertising:
1) Exposure and Absorption
The most important hurdle your advertisement must obtain is getting seen or heard. We get you seen and heard at some of the most popular places in your community.
We catch people during the most relaxed time of the day – mealtime. Restaurant patrons will have your message 18’’ from their faces for 30 to 60 minutes, absorbing it consciously as well as subconsciously. They can't turn the page, change the channel, or turn it off.
Most mediums of advertising are lucky if they can get you 30 seconds of exposure, IF, you get seen or heard at all. We give 50 to 100 times longer exposure which equates to some serious absorption.
2) Viewing Audience
Tabletop ads convert almost 100% of the impressions to the viewing audience. This is an important fact. With our ads, you can't turn the page, change the channel or turn them off.
Plus, we are able to produce a serious volume of people who meet your demographic. Popular restaurants get anywhere from 1,500 - 4,000 or more, patrons a week! Do the math. Over a two or three year period, hundreds of thousands of people will be exposed to your ads!
Like our name says (Eye Remember You), you will get seen and remembered.
Word of Mouth has always been one of the most important aspects for small businesses, and we make it happen like no other medium.
People usually go to restaurants with friends, family or businesses associates. So while they read your ad, they talk about it among themselves as well. Table Top advertising has proven extremely effective in generating word-of-mouth.
4) Low Cost
Let's not delay the fact of this benefit any longer. How would you like to get powerful advertising at 90% OFF! That is how we compare to advertising costs you typically pay for now. We can do the job for less than 10 cents on the dollar compared to other professional ad mediums.
5) Permanent Image
Most methods of advertising subconsciously work against a permanent image. A 30-second spot, daily newspaper…these do not sound or look permanent. Your signage on your building is a good example of permanence. When people drive by and see your name on a building, it speaks volumes of credibility. When you look at one of our tables, it is solid, high-quality, and permanent, which are three things you definitely want to say about your business, and table top advertising says it!
Large companies will tell you what made them as big as they are today…repetition, repetition, repetition. Brand recognition is imperative to their success and they will spend millions to get it. Luckily, you don't have to spend very much to get it with our tabletops.
Restaurant patrons will see your ad consciously and subconsciously in the 30 - 60 minutes they are there. But it doesn’t stop there! If they like the food, they will be back sitting in front of your ad many times over the next 2-3 years that our tables are in place. When they need your product or service, they will recognize you and act.
7) Internet Access
Take people directly to your website or Facebook. You have the option of adding a QR (quick response) Code to you ads which enables the audience to scan your ad with their smartphone and go directly to your website or Facebook.
Don't worry if you don't have a website. We can post a page about your business on our website.
8) Social Media
We are now working with "partner" restaurants to improve their social media (i.e. Facebook, Foursquare, etc.) communication and your company plays an important role. Restaurants want to communicate relevant information and offers to their social media followers.
Most companies only communicate information about themselves. Over time that gets stale and people lose interest. By pooling information from our 30 or so advertisers the restaurant is able to provide interesting information about the community to their audience and maintain peak interest.
This is a valuable avenue for our advertisers and allows flexibility in their offers.
9) Cross Promotion
We are looking for win-win opportunities for the restaurant and the advertiser. Restaurants can give advertisers special deals for you to give to your clients. You can give the restaurant special deals for them to offer their patrons. In addition, we have 30 or so advertisers on the table that have the potential to cross promote with you.